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Institute of Investing

Gordon Growth Model (DDM)

Must be less than required return

Calculate Cost of Equity via CAPM

Intrinsic Value per Share $0.00

Methodology

The Gordon Growth Model (a variant of the Dividend Discount Model) values a stock by assuming dividends grow at a constant rate in perpetuity.

This model is highly sensitive to the inputs. If the growth rate exceeds the required rate of return, the model breaks mathematically (yielding a negative value), which makes intuitive sense: a company cannot grow faster than its cost of capital forever.

It is best used for mature, dividend-paying companies (e.g., Utilities, REITs, established consumer staples).